Memberships
Pick the level of coaching you want
Every membership includes the A1 curriculum. Higher tiers add real 1-on-1 time with your assigned A1 Performance Coach.
Foundation
$19.99/month
Structured mental performance training you can run on your own schedule.
- Full mental performance training library
- Athlete workbooks and resources
- A1 Mental Performance Journal
- Goals, habits and your A1 Playbook
- Progress tracking and achievements
- Monthly live group coaching
- Parent resources
- Option to add private 1 on 1 coaching
Most Popular
Performance
$99/month
Everything in Foundation plus real 1-on-1 time with your A1 coach.
Everything in Foundation, plus:
- 2 private coaching sessions included each month
- Assigned A1 Performance Coach
- Direct coach messaging
- Personalized monthly focus
- Monthly progress review
- Additional private coaching available
Elite
$249/month
Highest-touch coaching for athletes in demanding competitive environments.
Everything in Performance, plus:
- 4 private coaching sessions included each month
- Priority scheduling
- Priority coach messaging
- Personalized mental-performance plan
- Higher-touch accountability check-ins
Memberships are month-to-month and can be cancelled at any time. Team and program pricing is handled separately, see For Teams.